Pilot proposal · MADISON
F3WW
Legends
ValladolidvsSalamanca
You already bring thousands of people together for padel. What if we gave them a football derby featuring legends — a new spectacle, without organising another tournament?
Rivalry gives MADISON
Story
Two cities, one derby. A narrative fans already care about.
Spectacle
Legends on court, the crowd picking sides, goals every minute.
Content
Clips, reactions and rivalries — BoxedStars + social media that writes itself.
The format
- 01
Legends
Former professional footballers representing each city.
- 02
Non-stop 3v3
Fast, continuous football straight after the padel matches.
- 03
Local pride
Friendly rivalry and real audience participation.
- 04
Content engine
Short-form video featuring the legends, ready for social.
- 05
Extra attraction
A memorable bonus for the crowd you already have.
First pilot
Valladolid
vs Salamanca
It connects the exhibition directly to MADISON’s Valladolid event and gives the concept a clear identity from day one.
Next derby · Andalusia
Jerez vs Cádiz
A natural regional rivalry that could be equally compelling in the south.